Pet Sitting Service Essay -- essays research papers

Marketing Summary PlanWAGS TO face fungus PET SITTING SERVICEEXECUTIVE SUMMARYA portion such as Wags to Whiskers pamper Sitting function is truly important to people who throw animals. Pets are not merely animals to more a(prenominal) people, but considered children. Knowing that a pet is being cared for in their own environment is a much sought after relief for many people. Wags to Whiskers offer a variety of function for an owner when it comes to pity for the pet while a person is away from the home. Items such as feed and watering, walking or exercise, and grooming are just a few of the work available. Cost for services allow for range from $5 to $35 depending upon the service and cadence frame needed to complete the service. The services can be used on a daily pedestal or for an extended amount of time when a person is extinct of town. Concentration on professionals and senior citizens will be the target reference to begin the Wags to Whiskers Pet Sitting Servic e. The area of concentration will include the tether counties of Northern Kentucky, Boone, Kenton, and Campbell.Because owners feel guilty for leaving their pets totally for desire periods, pet sit services is one of the fastest exploitation demarcationes. If Wags to Whiskers has the perseverance, the opportunities are there for the making in the pet sitting business. This can be accomplished through multiple avenues of advertising, such as newspapers, vet offices, etc.Goals for Wags to Whiskers will consist of making $25,000 in the first year of business and growing in additional clientele, staff, and tax income over the next three years. PRODUCT DEFINITIONWags to Whiskers Pet Sitting Services offer clients who are busy working long hours away from home a much-needed peace of mind. It is important to the client to know the animal is well taken care of during their absence. Regardless of the type of pet Wags to Whiskers Pet Sitting Service offer feeding, watering, exercise a nd/or play, administer of medication, transportation to the vet, massages, and will make air travel arrangements for pets. accord to Mary Jean Ballner who spoke at the NAPPS annual conference in January, 2005, Benefits (from massages) are the same as for humans (increases blood flow, releases endorphins, soothes) Benefits pet sitters by (accelerates bonding with all animals, aids with difficult pets, relaxes scared animals). Other services offered... ... NAPPS to care for exotic animals5.Quarterly newsletter to clients and others to keep customers informed intimately services and productsCONTROLSMonitoring Wags to Whiskers marketing plan will be an ongoing task. Advertisement will be important to track to look on who is providing the most new customers to Wags to Whiskers. Advertisements placed in the local newspapers should be check out quarterly to see if they are paying for themselves. If not, it will be needful to find other avenues of advertising, such as pet magazines an d the websites for the top three pet sitting organizations in the United States.If most of the new business is coming to Wags to Whiskers by word-of-mouth from current clients, it will be important to find a way to show appreciation, such as a free service for every new client received. Service fees could be a concern if business in the first 6 months is not on target to meet the first year tax revenue of $25,000. Improvement in this area may require looking at costs incurred compared to revenue coming in. Changes such as driving routes, time spent in traffic and time spent with pet must be reviewed for better efficiency.